From Morocco to Geneva: A Female Entrepreneur's Journey of Impact

Ichrak Bennani's life journey is a testament to the power of resilience, passion, and community. From Morocco to Geneva.


Ichrak Bennani is a woman whose life story reads like a global adventure with a powerful purpose. From her Moroccan roots to her current role empowering social entrepreneurship, Ichrak's journey is a testament to resilience, passion, and the transformative power of community.

Five Stations, One Mission:

Ichrak's life is marked by five distinct "stations":

  • Morocco: The foundation of her values and early business aspirations.
  • Dubai: Where she honed her business knowledge and international perspective.
  • Moscow: A surprising discovery of the nonprofit world and her commitment to impactful work.
  • France: Deepening her business skills and passion for social innovation.
  • Geneva: The culmination of her diverse experiences, a multicultural hub where she now empowers women and social entrepreneurs.

The Challenge of Starting Anew:

Ichrak's biggest hurdle wasn't a lack of skills or passion. It was the challenge of building a network in new places. She overcame this by seeking out like-minded individuals, especially fellow Moroccans, who became her support system and first clients.

Advice for Aspiring Entrepreneurs:

Ichrak shares a powerful "recipe for success":

  1. Good Opportunity: Find a problem you're passionate about solving.
  2. Good Environment: Surround yourself with supportive people.
  3. Good Timing/Momentum: Don't wait for perfection; start now!

She adds her advice for women: Lead the time. Don't let self-doubt or the pursuit of perfection hold you back.

Balancing Life's Circles:

Ichrak candidly shares how her husband's support has been crucial in balancing her professional, social, and personal lives. She emphasizes the importance of building a strong foundation in one area to pursue growth in others.

Making a Difference:

Ichrak's consulting business focuses on helping nonprofits and NGOs make a real impact. She describes her work with the Association of Human Resources Management in international organizations, promoting ethical leadership and cultural transformation. Through her association, Daman, she supports social entrepreneurs focused on empowering women in Morocco.

Proudest Achievement:

Above all, Ichrak is most proud of the family she's built.

Looking to the Future:

Ichrak's vision for Moroccan women in the workplace is simple yet profound: she wants to see a culture of mutual support and empowerment, where women help each other achieve their goals.


Ichrak Bennani's story is more than inspiring; it's a call to action. It reminds us that our diverse experiences can fuel our passions and drive positive change. Her journey is a living testament to the power of starting now, embracing community, and never underestimating the impact one person can have.

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