Events

• Location: Online on Aug 27, 2025, 05:00 PM - Aug 27, 2025, 08:00 PM (CEST)
• Speaker: Nora Toma
• Language: English
• Access details: Register - 100 available seats
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📢 Womenpreneur-Initiative and SANAD's Entrepreneurship Academy are excited to invite you to a FREE Online workshop focusing on " Fundraising & Investment Strategies for startups" This workshop will provide you with the essential tools and strategies to navigate the fundraising landscape, build strong investor relationships, and confidently secure the investment you need.

What you'll Gain:

✅ Understand the various funding stages and sources, from pre-seed to Series C

✅ Learn how to identify, build relationships with, and negotiate deals with potential investors who align with your values and goals.

✅ Explore alternative funding strategies such as crowdfunding, grants, and strategic partnerships.

✅ Gain a solid understanding of financial modeling, valuation methods, and the due diligence process to prepare your business for investment.

✅ Navigate the legal and regulatory considerations of fundraising, from understanding securities laws to negotiating term sheets and investment agreements.

🎤 About Your Trainer: Nora Toma is a Master Trainer and Senior Advisor on Strategy and Finance, with over 20 years of experience empowering individuals and organizations across Egypt and the wider MENA region. As the co-founder of Tiye Angels - Egypt's first Women's Angel Investor Network and the WEN - Women Entrepreneurs Network - Egypt , she has supported hundreds of women and youth in building financial resilience, launching ventures, and making strategic life decisions. Nora combines deep expertise in corporate finance and investment with a passion for inclusive, accessible education—making complex financial concepts simple, relevant, and actionable.

Event Details:

📅Date: Wednesday, Aug 27th

⏰Time: 17:00 to 20:00 CET (18:00 to 21:00 Egypt Time) 💰Cost: Free of charge!

📍Location: Online Via Zoom

🎫Secure your spot now: https://forms.gle/UH6zRa3gKXF6m8Qm7

• Location: Online on Jul 31, 2025, 06:00 PM - Jul 31, 2025, 09:00 PM (CEST)
• Speaker: Nada Negad
• Language: English
• Access details: Register - 100 available seats
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Womenpreneur- Initiative and SANAD's Entrepreneurship Academy are excited to invite you to a FREE Online workshop focusing on "Understanding your Market and consumer insights"In today's dynamic market, understanding your customers isn't just an advantage—it's essential for survival and growth. This workshop will equip you with the knowledge and tools to delve deep into the minds of your target audience, transforming insights into tangible business success.

What you'll Gain:

Understand the direct connection between customer understanding and achieving your business goals.

Learn to identify and avoid costly mistakes and missed opportunities stemming from misjudging your target audience.

Discover how adopting a customer-centric approach leads to increased customer loyalty, improved products, and a stronger brand identity.

Master the techniques for identifying your target market and creating detailed buyer personas, analyzing demographics, psychographics, and buying behaviors.

Learn to research your competitors, identify their strengths and weaknesses, and discover opportunities to differentiate your business effectively.

Understand how to apply customer insights to improve existing products, develop innovative new solutions, tailor marketing and sales messages, and provide personalized, proactive customer service.

 About Your Trainer:

Nada Negad is a dynamic entrepreneur and educator with a global perspective and a proven track record in both business and training. She seamlessly bridges academia and industry as an entrepreneurship lecturer at Cairo University and a co-founder of award-winning startups, including "Waste Marche." Nada brings a truly global outlook to her work, with extensive international experience spanning Morocco, Palestine, UAE, and Saudi Arabia.Her deep expertise in training and consulting has been honed through collaborations with diverse entities such as GIZ, EBI, UN, AUC, FAO, and various corporations, banks, and startups.

Event Details:

Date: Thursday, July 31st

Time: 17:00 to 20:00 CET (18:00 to 21:00 Egypt Time)

Cost: Free of charge!

Location: Online Via Zoom

Secure your spot now: https://forms.gle/BKWrrzpXVJ5qwKhq8

• Location: Online on Jul 16, 2025, 06:00 PM - Jul 16, 2025, 09:00 PM (CEST)
• Speaker: Mohamed Ihab
• Language: English
• Access details: Register - 100 available seats
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📢 Womenpreneur-Initiative and SANAD's Entrepreneurship Academy are excited to invite you to a FREE Online workshop focusing on "Sustainable & Ethical Business Practices!"

Discover how integrating sustainable and ethical practices can not only benefit the environment and communities but also drive your business growth and align with growing consumer demand.

This workshop will provide practical insights and actionable strategies to help your company thrive responsibly.

What you'll Gain:

✅ Understand the core concepts of sustainability and ethical conduct in business.

✅ Explore the benefits for the environment, communities, and your business's bottom line.

✅ Learn how to align your business with the increasing consumer demand for responsible practices.

✅ Discover strategies to minimize your environmental footprint through waste reduction, energy conservation, and responsible sourcing.

✅ Explore eco-friendly product development and packaging options.

✅ Learn to promote sustainable practices throughout your supply chain.

✅ Understand how to foster a workplace culture of fairness, respect, and diversity.

✅ Build transparent and trustworthy relationships with customers and suppliers.

✅ Ensure product safety and quality while adhering to ethical sourcing standards.

About Your Trainer:

Mohamed Ihab brings over 10 years of experience from the chemical and sustainability sectors. As Head of Sales for the Home Care business in Africa at BASF, he focuses on promoting sustainable solutions and supporting clients in integrating sustainability into their operations, aligning with circular economy principles, and identifying greener alternatives. Previously, Mohamed contributed to alternative fuel and raw material initiatives in the cement sector and delivered numerous sustainability trainings to youth and students. He is currently pursuing a Doctorate in Business Administration with a thesis on the impact of Green Entrepreneurial Orientation on firm performance.

Event Details:This event is for women entrepreneurs in the MENA region

📅 Date: Wednesday, July 16th

⏰ Time: 17:00 to 20:00 CET (18:00 to 21:00 Egypt Time) 💰 Cost: Free of charge!

📍 Location: Online Via Zoom

🎫 Secure your spot now: https://forms.gle/pyMYX2k7fN6oVQtv6

• Location: Online on Jun 29, 2025, 05:30 PM - Jun 29, 2025, 08:30 PM (CEST)
• Speaker: Elias Oumouadene
• Language: English
• Access details: Register - 100 available seats
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Womenpreneur-Initiative and SANAD's Entrepreneurship Academy are excited to invite you to a FREE, 3-hour Online workshop focusing on "AI for Your Business Growth!"

Discover how using AI can directly improve your sales, customer service, and daily operations. We'll give you practical steps and simple methods to make AI work for your company. This workshop will show you precisely how AI can be a powerful engine for business growth, transforming your operations and enhancing your competitive edge.

What you'll Gain:

✅ Understand the basics of AI and see how it's already helping businesses expand.
✅ Discover direct benefits like increased efficiency, better decision-making, improved customer experiences, and fresh ideas that lead to lasting growth.
✅ Explore real-world examples of how to use AI in sales, customer service, and daily operations to boost your bottom line.
✅ Learn how to get started, from finding opportunities in your business to choosing the right tools and measuring your results.
✅ Address important ethical considerations to use AI responsibly, ensuring privacy, security, and fairness as you grow.

About Your Trainer:

Elias Oumouadene is an innovation designer and AI consultant based in Brussels. With a background in software engineering and an AI & Digital Transformation certification from INSEAD, Elias excels at making sense of new AI trends and turning innovative ideas into practical strategies for business advancement. He's currently involved in the AI rollout for national air traffic control and helps companies like BDO Belgium develop their own AI projects focused on driving growth and efficiency. Elias has also worked with Living Tomorrow on mixed-reality prototypes that show how humans and AI can interact in new ways, and he advises on the social impact of quantum technologies in Europe.

Event Details:

This event for women entrepreneurs in the MENA region

📅Date: Monday, June 30th
⏰Time: 17:30 to 20:30 CET ( 18:30 to 21:30 Egypt Time) 💰Cost: Free of charge!
📍Location: Online Via Zoom
🎫 Secure your spot : https://forms.gle/CbBP57riMz3uRRKp6

• Location: La Maison Treize, Cairo on Jun 21, 2025, 11:00 AM - Jun 21, 2025, 02:00 PM (CEST)
• Speaker: Amira Fouad
• Language: English
• Access details: Register - 30 available seats
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🔔 Womenpreneur-Initiative is thrilled to host a FREE, 3-hour in-person workshop on "Own Your Story: Personal Branding for Women."

This empowering session is designed to help women unlock the power of their brand through self-discovery, storytelling, and practical action. In today’s competitive world, how you present yourself matters. This workshop isn't about creating a fake image; it’s about discovering who you truly are and learning to communicate your unique story confidently and clearly.

What You'll Gain:

• ✅ Explore your core values, passions, and unique strengths to build an authentic foundation for your brand.
• ✅ Define your personal brand identity that truly reflects who you are.
• ✅ Craft a compelling personal brand story that resonates and makes an impact.
• ✅ Understand your target audience and learn effective strategies to connect with them authentically.
• ✅ Confidently share your story, enhance your visibility, and achieve your professional and personal aspirations with a clear roadmap designed just for you.

About the Speaker:

Amira Fouad is a marketing strategist and a believer in Human-Powered Marketing, focusing on authentic personal branding. With over a decade of experience, she helps individuals craft meaningful narratives that align with their values. As a mom and professional, Amira brings empathy and strategic thinking to guide women in building memorable brands.

Event Details:

🎫 Secure your spot now: https://forms.gle/6FMxwFGBRi3wY6Rq5
📅 Date: 21st June, 2025
⏰ Time: 11:00 AM - 2:00 PM Egypt Time
📍 Location: La Maison Treize, Cairo
💰 Cost: Free of charge

Limited seats are available!