The MENA region suffers from the lowest female established business ownership rate, but why is that? Some reasons behind this include behaviors, attitudes and policies that restrict women from borrowing from financial institutions. Indeed, today 70% of women entrepreneurs in the MENA region say that funding opportunities in their countries are too restrictive and do not allow them to secure the financing they need for growth and to reach their full potential. In addition, the lack of female representatives in the banking industry means the financial services offered to women are not comprehensive. In the current climate of the COVID-19 pandemic, women’s entrepreneurship is likely to fall down even more and without adequate funding many risk having to close their businesses. It is necessary to work on breaking down the barriers that businesswomen face when seeking funding, starting with the banking environment. In partnership with the Arab Bank, the Ethihad Bank and Ask Heidi, this panel will explore ways to improve women’s access to funding and make the largely male-dominated banking system more friendly to women.
What is the importance of branding in our society? How do brands influence our choices? The answer to these questions is that people tend to choose a brand they recognise and which they unconsciously trust. For this reason, nowadays, branding has also become crucial in business. As a matter of fact, it is what makes us unique and recognisable in our business and in our professional activities. Personal branding is the tool through which we can create a personal image that reflects our unique professional identity and distinguishes us from the competition. By focusing on your values, passions and personality traits, you can create a positive impact, control your reputation and elevate your credibility. In this online training, we will show you how to cultivate your personal brand both online and offline. Whether you are looking to progress in your career, expand your network or set up your own business, building a personal brand will boost your confidence and help you achieve your goals. So how can you build your personal branding?
Whether we are speaking directly to a donor for investment, to a co-founder; whether we are entering pitching competitions, drafting short project descriptions, or creating video submissions along with our grant proposal, it is crucial for both the words we select and the way in which we deliver them to be concise, compelling, and influentially charismatic. Figuring out how to talk about your ideas in a way that's both authentic and comprehensive can be hard to balance. So how do we deliver an excellent pitching? Ezzedine from Tunisia who is a Serial Entrepreneur, will show you how to deliver an excellent pitch.